Nolan Kane, Verallia Head of Emerging Brands, was interviewed to see what he thinks the top trends of 2024 will look like in the glass packaging industry. With his finger on the pulse of the shifting landscape of consumer priorities in glass packaging, he works with venues and brands to create some of the industry’s most distinctive off-the-shelf glass bottles.
Sustainability through greater cullet content is one prediction; with many brands responding to their customers greater awareness of their carbon footprint and what can be done. Low or no alcohol brands are the next to find ways in which glass packaging can project their values in their own tailored bottle.