Johnny Walker Blue Label Ultra - lightweighting luxury
Jeremy Lindley, Global Design Director at Diageo talks about Johnnie Walker Blue Label Ultra, the world's lightest 70cl glass whisky bottle with colleague Jennifer English Global Director for the Diageo brand in this YouTube video from the 2024 Global Design Form in London.
The knowledge garnered through this project is already being applied to lightweighting projects across the Diageo range. The findings have been granted a patent, and to encourage progress the company has – for the first time in the company’s history – offered the license, royalty-free, to anyone in the world who wishes to share in our discoveries.
Technical information on how to reduce the weight (and therefore the carbon impact) of glass bottles are disclosed and the company is happy to hold technical briefing where they share their learnings. They have already shared insights with over 250 designers (including some competitors) and are happy to organise a technical briefing over zoom.
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